Lanka’s Wellness Tourism promoted to German Influencer group
Sri Lanka Tourism Promotion Bureau with the support of the European Union (EU) launched a wellness tourism campaign with the objective of positioning Sri Lanka as a premier wellness destination specially targeting German and French markets. This initiative underscores Sri Lanka’s unparalleled wellness offerings, such as authentic Ayurveda, Yoga, meditation, Pancha Karma, and Hela Wedakama, against the backdrop of the country’s abundant biodiversity.
Interface Tourism, the French PR Agency appointed by EU launched a multilingual microsite further enriching the campaign, acting as a comprehensive source of information and experiences related to Sri Lanka’s wellness offerings.
As part of the campaign, thirty Influencers from Germany and France selected by the French PR Agency will embark on a journey through Sri Lanka to share the country’s wellness experiences on their social media platforms bringing to life the authentic and captivating aspects of their travel.
The first of such group from Germany visited Sri Lanka recently and the group included social media influencers and during the tour, they discovered the country’s distinct landscapes, rich culture, and diverse wellness services. The Tour covered Colombo city, Minneriya Eco Park, Sigiriya, Dambulla, Kandy and Wadduwa.
Sri Lanka Tourism Promotion Director/PR Bureau Madubhani Perera, who is heading this project stated that the local travel industry has extended its generous hospitality by fully supporting to host their tour in Sri Lanka.
People’s Leasing & Finance PLC Wins Best Commercial at 29th Sumathi Awards for ‘Api Eka Karale Wee’ Campaign
People’s Leasing & Finance PLC (PLC), Sri Lanka’s leading non-banking financial services provider, received the Sumathi Award for Best Commercial of the Year at the 29th Sumathi Awards 2024. The honour recognizes PLC's impactful Independence Day campaign, "Api Eka Karale Wee," crafted by Agency Words Advertising.
Highlighting the significance of the achievement, Shamindra Marcelline, CEO at PLC, expressed, "We, as the leading player in the market, felt compelled to spread positivity and create something uplifting for Sri Lankans. Our initiative goes beyond business objectives, aiming to support our fellow citizens during this pivotal moment in our history. This concept embodies the unity we should all embrace as Sri Lankans."
Furthermore, Rohan Rajaratnam, Managing Director of Words stated, "We are honoured to have contributed to this meaningful campaign, emphasizing unity and positivity within our nation.
Sri Lanka Tourism wins Colombo District Women’s Cricket Championship
The Sri Lanka Tourism Women’s Cricket Team displayed exceptional skills and talent to emerge as Champions of the Women's Cricket Tournament organized by the Colombo District Women’s Cricket Association (CDWCA), marking their 28th Anniversary. The Sri Lanka Tourism Women's Team have beaten a tough competition of opponents representing various institutions and corporate bodies during the two days of the Tournament, held from 24th -25th at Nawaloka Grounds, Welisara.
The Sri Lanka Tourism Women’s team consisted of players from their sister institutions including Sri Lanka Tourism Promotion Bureau, Sri Lanka Tourism Development Authority and Sri Lanka Conventions Bureau.